Bachelor of Arts in Journalism (Advertising Emphasis), Marketing Minor
San Diego State University
Google Analytics IQ Certification
Google Analytics Academy
Email & Content Marketing Manager
2016 – 2018
Marketing Account Manager
2018 – Present
Manages and serves as a liaison for up to 45 dental client accounts to guide and oversee marketing strategies and insights for SEO, PPC, social media and local marketing campaigns.
Serves as a project manager for over 100 projects annually to ensure deadlines and deliverables are met.
Utilizes business intelligence tools to aggregate and interpret monthly client reporting and campaign metrics.
Guides internal feedback and client approvals on both print and digital marketing projects, including direct mailers, business collateral and website designs.
Provides graphic design and web development support as needed.
Freelance Marketing Specialist
2016 – Present
Develops digital and print designs for clients in a variety of industries, such as fitness, youth development, boutique apparel, landscaping, food service, commercial flooring and more.
Contributes to the writing and design of content for digital marketing projects, including but not limited to website design and maintenance, graphic design, email marketing, social media advertising, and search engine optimization.
United Way of San Diego County
2016 – 2017
Served as a project manager for over 100 marketing projects annually, utilizing planning tools and editorial content calendars such as Basecamp, HootSuite and Microsoft Office.
Developed weekly and monthly emails for up to 16,000 subscribers via MailChimp.
Maintained and updated website content, and assisted with social media plans for platforms such as Facebook, Instagram, Twitter and LinkedIn.
Served as a liaison for corporate partners’ marketing and community relations teams, and coordinated co-marketing projects.
Provided administrative and graphic design support as needed.
Pacific Arts Movement
Oversaw all marketing, public relations and graphic design efforts, and supervised three interns.
Developed and executed annual communications plan to promote events and programs.
Coordinated with contractors to direct and manage media needs, including public relations, photography and videography.
Wrote and designed emails targeted for up to 11,000 recipients through MailChimp.
Created and directed social media plan for multiple platforms (including Facebook, Instagram and Twitter) with up to 10,000 followers.
Marketed and monitored engagement for special events for up to 3,000 attendees.
YMCA of San Diego County
2014 – 2016
Served as a project manager and provided quality control of all marketing projects, and managed two Marketing Assistants.
Executed monthly marketing and advertising campaigns with strategies for both digital and print.
Designed and finalized a weekly minimum of 10 print projects (fliers, posters, banners, forms, brochures, signs, etc.) for up to three YMCA locations.
Developed weekly and monthly emails targeted for up to 23,000 recipients, via Salesforce Marketing Cloud (ExactTarget).
Managed web content for two facilities’ websites via YMCA content management system.